Mastering Media Relations and Crisis Communications
For the pessimist, media relations in the post-digital world carries greater risk than ever before. For the optimist, it also has the potential for greater rewards.
We prefer to be pragmatists. That means understanding the nature of today's media and doing your homework prior to an interview. It also means using all the tools in your arsenal to be proactive and protective regarding your company's image.
The seminar we put together for you will include industry-specific data on what to expect when good news -- or bad -- comes knocking at your door.
We'll cover:
- Practical tips on preparing for an interview
- Ways to bridge dead-end questions, avoid traps and deflect negative phrases
- Do's and don'ts for TV interviews
- How reporters and editors do their jobs
- How to develop company policies on media interaction
- How a proactive media relations plan works
- What happens when you send out a press release
- Much more!
About the presenter: Lance McKerley is a former journalist with more than 12 years of daily newspaper experience and more than a decade of experience as an industry spokesperson. He'll help you develop the confidence you need to take advantage of publicity opportunities or step forward when a crisis hits.
This seminar can be presented for groups of any size. It can also be tailored as a coaching session for executive staff or even a one-on-one session.
To schedule this seminar for your organization, CONTACT US.
