Public Relations 3.0
PR isn't what it used to be. Fifteen or 20 years ago, public relations was a shmoozy world of ex-journalists pitching stories to their former colleagues at the newspaper or TV station.
That model blew apart with the advent of search engines, YouTube and the 24-hour news cycle. Now, things are changing again as social media, IPhones and blogs impact the way information is exchanged.
Are you ready for a world where local newspaper coverage is decided not by editors, but by website hits? Where one individual impacts thousands of buying decisions with a simple click on Facebook?
Are you ready for a world where local newspaper coverage is decided not by editors, but by website hits?
Third-generation PR has put dozens of new tools at your disposal. Will you take advantage or them, or let your competitors try them out first?
We'll show you how to:
- Use PR as a tool to build value in your organization
- Transform an ordinary press release into a call to action
- Deal effectively with controversial issues
- Form alliances to spread your message and build community ties
- Take advantage of internal as well as external PR opportunities
- Work proactively with broadcast and print journalists
- Unlock the power of social media platforms
About the presenter: Lance McKerley is a former journalist with more than 12 years of daily newspaper experience and more than a decade of experience as an industry spokesperson.
This seminar can be presented for groups of any size. It can also be tailored as a coaching session for executive staff or even a one-on-one session.
To schedule this seminar for your organization, CONTACT US
